Bozzuto Resident Appreciation Day (RAD) is an annual Bozzuto event that is tailored to show gratitude to Bozzuto residents. For 2023's theme I created social graphics that our site teams could utilize to promote the event. This year's theme was “Summer Nights & Extraordinary Sites” and, as you can see, we brought summer along for the RAD ride. I took the approach of using the “hot trends” of gradients and noise all while keeping our Bozzuto brand, voice, and consumer in mind.
Feel free to take a look at some of the properties that took the social templates, the theme, and their creativity to extraordinary heights by searching #BozzutoRad on Instagram!