In Studio with April (with an e)
I design visual systems that give brands structure, personality, and room to grow.
Selected Work
Brand, campaign, packaging, and community-centered work across screens, spaces, and print.
Building design systems that help large teams stay aligned while keeping the brand clear, consistent, and recognizable.
Strategic Brand Governance
Creating programming that gives DC designers space to connect, learn, share, and feel seen.
Community Connection
Mastery of Form
Using typography, layout, and structure to make complex ideas feel clear, considered, and easy to move through.
In the Flow
Designing is a lot like music, it’s all about the rhythm and transitions. This is what’s currently playing at my desk. Feel free to listen along while you browse.
Bozzuto, Brand & Campaign Design
Spearheading the visual architecture and multi-city brand activation for the Bozzuto Management Awards (BMAs), the enterprise's largest annual corporate initiative. This work centered on developing a cohesive, high-impact digital and print system that scaled seamlessly across national regional markets, unifying the parent brand's visual identity for the entire company.
Role: Designer (Full Time)
Type: Corporate Initiative / Enterprise Brand
Scope: Multi-city tour branding, digital experience design, brand governance
Scale: Applied company-wide across all national regional markets
Photography: Select Stratus Firm Photography Partners
AIGA DC, Programming & Community
As Programming Director for AIGA DC, I contribute to shaping events and initiatives that support and connect the local design community. This work focuses on creating engaging experiences that reflect the diversity of the DC creative landscape.
Roles: Programming Director (2025–Present), Design for Good Chair (2024–2025)
Type: Community Leadership
Scope: Event programming, community engagement
Highlights: CreateAthon 2024 & 2025
Photography: Jamie Kimball
The Butterland®, Brand Identity & Packaging
Developing the ongoing brand design for The Butterland®, establishing a refined identity and label system that balances artisan authenticity with structural clarity. This work creates a flexible, expressive visual framework designed to scale seamlessly across diverse product applications.
Role: Freelance Designer
Type: Brand Identity
Scope: Packaging architecture, visual systems, brand evolution
Photography: The Butterland®
