In Studio with April (with an e)
Guiding brand vision through decisive and impactful design.
Selected Work
I design scalable visual systems and experiences across digital and physical spaces. By balancing typographic precision with structural clarity, I create enduring frameworks built for brand longevity.
Alongside enterprise work, I contribute to the design community through AIGA DC and partner with select independent clients.
Architecting enterprise-level design systems with an absolute focus on brand integrity. I translate complex corporate goals into clear, high-performance visual frameworks that scale seamlessly.
Strategic Brand Governance
Shaping engaging events and creative initiatives as Programming Director for AIGA DC. I focus on building impactful experiences that support, elevate, and connect the local design community.
Community Connection
Grounding every project in advanced typographic precision and structural layout. I design rigorous systems that support absolute clarity across both print and digital environments.
Mastery of Form
In the Flow
Designing is a lot like music, it’s all about the rhythm and the transitions. This is what’s currently playing at my desk. Feel free to listen along while you browse.
Bozzuto, Brand & Campaign Design
Spearheading the visual architecture and multi-city brand activation for the Bozzuto Management Awards (BMAs), the enterprise's largest annual corporate initiative. This work centered on developing a cohesive, high-impact digital and print system that scaled seamlessly across national regional markets, unifying the parent brand's visual identity for the entire company.
Role: Designer (Full Time)
Type: Corporate Initiative / Enterprise Brand
Scope: Multi-city tour branding, digital experience design, brand governance
Scale: Applied company-wide across all national regional markets
AIGA DC, Programming & Community
As Programming Director for AIGA DC, I contribute to shaping events and initiatives that support and connect the local design community. This work focuses on creating engaging experiences that reflect the diversity of the DC creative landscape.
Roles: Programming Director (2025–Present), Design for Good Chair (2024–2025)
Type: Community Leadership
Scope: Event programming, community engagement
Highlights: CreateAthon 2024 & 2025
Photography: Jamie Kimball
The Butterland®, Brand Identity & Packaging
Developing the ongoing brand design for The Butterland®, establishing a refined identity and label system that balances artisan authenticity with structural clarity. This work creates a flexible, expressive visual framework designed to scale seamlessly across diverse product applications.
Role: Freelance Designer
Type: Brand Identity
Scope: Packaging architecture, visual systems, brand evolution
Photography: The Butterland®
